Magic bullet as described in lecture is that direct contact with media has the ability to influence the audience's thoughts, beliefs, and actions. From my experience as an audience member, I used to pretend that or act like some of the things I saw on TV because they were fun and after all it was just play. Now that I know about the different influences, I see the effect that Disney's shows and movies had on me at such a young age. One of the observations mentioned during discussion is the connection children make towards certain groups of people through Disney movies. Jacqueline Maloney's observation about the child connecting the group of hyenas to a group of African Americans was very compelling. I wrote a research paper similar to this assignment in high school and I used the same observation, but from a different source in my paper. Children are not mature enough usually to distinguish between right and wrong, but as I got older I was able to see the evidence against the allegations against Disney. Disney wrongfully, whether an accident or intentional, displayed this one culture unfairly.
The next aspect almost goes hand in hand with the magic bullet observation. In some Disney movies (such as the Lion King), stereotypes are either established or reinforced through the movie or program. This is the cultural studies aspect of the allegations against Disney. Doctor Alvin Pouissant stated that the movie Tarzan, portrayed the gorillas in the movie as African Americans. I had never even thought about this before, nor the statement Doctor Pouissant made about white supremacy by portraying the people taking over. Connections can be made by both white and African American people, but mostly African Americans. The African Americans may believe that they are viewed as animals in society and lash out. Clearly this is not a fair portrayal if the animals are truly supposed to depict the African American people. Another allegation, one that is very recent, is against Disney's Pocahontas. Some American Indians get offended by the portrayal of Indians and the distortion of real life events. In the movie, the Indians are portrayed as savages that equally lash out against the colonists, when in reality most of violence was from the colonists. This is just another one of the many allegations against Disney's unfair or unequal portrayal of stereotypes of gender or ethnicity. The class is currently discussing the many ways some media companies or corporations mislead audience's and the effects they have on society.