The perspective of cultural studies is extremely evident in the Mickey Mouse Monopoly. The documentary spends a lot of time evaluating how children react to and pick up on racial and gender stereotypes. Many of the professionals who appear in the documentary believed that white supremacy was an evident value that was constant throughout Disney movies. In Tarzan, no African Americans appeared although the movie took place in Africa. Dr. Alvin Poussaint suggested that African American children viewing this movie in a movie theater in Africa would very obviously advocate white supremacy. Jacqueline Maloney pointed out that the orangutans in the Jungle Book held stereotypically black characteristics. The way that they told the little boy they wanted to be men like him might suggest that black people will never actually be men, but possibly lesser versions of some sort. These are excellent examples of the way that media produces culture via the cultural studies media perspective. Children develop their views of race at a young age directly from these movies, which ties into the magic bullet theory of being immediately affected by media.
The Payne Fund findings proved that children learn from movies, which is basically the main point that the Mickey Mouse Monopoly attempts to prove. Possaint claimed that Disney was “sending a message to the audience that was not so subtle”, referring to Disney’s portrayal of hyenas in the Lion King as being similar to stereotypical inner-city Blacks. Maloney also referenced the magic bullet theory with an example of one of her friend’s sons. The little boy referred to a group of black children playing as “hyenas” because they sounded just like the hyenas in the film, and she couldn’t get her son to detach the sound from the movie to the children they saw that day. The little boy also made the association that these children must be “bad” because they were just like the hyenas to him. This is proof that media has the ability to directly affect people’s, especially children’s, beliefs and views. These examples exemplify the Payne Fund’s third finding about the magic bullet theory: media affects people’s attitudes toward groups. Chyng Feng Sun pointed out the similarities between the Siamese cats of the Lady and the Tramp and typical Asian stereotypes. The cats have slanted eyes, buck teeth, and thick accents. They are also portrayed as being cunning, sinister, and manipulative. She also pointed out that throughout Mulan, China was portrayed as being an extremely sexist and oppressive society. Nancy Eldredge is the education manager at Plimoth Plantation, and she sees the stereotypes that children develop first hand. She claimed that children think that all Native Americans hold their hands over their mouths and holler, and wear headdresses, ride horses and live in teepees. This is a direct example of the magic bullet effect as well. There’s a great possibility that many children who grew up watching the Disney film Peter Pan would develop these views. Eldredge claimed that by reenacting what children believe to be Native American activities, they are unknowingly making fun of Native Americans.