Published in the Journal of
Advertising research, the article, Racial
Stereotypes in Children’s Television commercials, examined the research
about ethnic actors or actresses in commercials and what, if any, effect it had
on the children who watched the commercials. More specifically, the article
took a look at ethnic misrepresentation in commercials—ethnic groups are
underrepresented in commercials compared to Caucasians.
The
article was written in collaboration by four different professors from three
universities; Jill K. Maher and Seth Finn from Robert Morris University,
Kenneth C. Herbst from Wake Forest University, and Nancy M. Childs from Saint
Joseph’s University.
Jill
K. Maher received her Bachelor of Science in Business Administration and
Marketing from Slippery Rock University in 1990, her Master of Business
Administration from Ashland University in 1994, and her Ph.D. in Marketing from
Kent State University in 1999. Maher became an Assistant Professor of Marketing
at Robert Morris University in 2001and is now a full professor of marketing in
the school of business. Her research is primarily focused on advertising
directed at children and gender and ethnic biases in children’s commercials.
Seth
Finn is a professor of Communications in the school of communication and
Information systems at Robert Morris University. His research focuses on
technology use by NPO’s (Non-profit organizations) and laptop and wireless
innovations on college campuses. Finn Received his Ph.D. from Stanford
University.
Kenneth
C. Herbst is an Associate Professor of Marketing in the school of Business at
Wake Forest University. He earned his B.A. from Wake Forest and received his
Masters and Ph.D. from The University of North Carolina at Chapel Hill. His
research interests include Obesity and unhealthy food consumption, supermarket
retailing and merchandising, food marketing, trust effects in Advertising, and
the effects of affect and cognition on decisions. Herbst also focuses on
teaching the principles of marketing and marketing research.
Nancy
M. Childs is a professor of Food Marketing and International Business at Saint
Joseph’s university. She received her BS from Duke University, her Masters from
California Institute of Technology, and her Ph.D. from Century University. Her
research focuses on food labels, and the obesity challenge of marketing to
children. She is an active food policy participant for NAS (National Academy of
Sciences), USDA (United States Department of Agriculture), FDA (Food and Drug
Administration), and the White House.
Three
of the four authors main research focuses are at least somewhat related to
marketing towards children. Given their backgrounds of all being Ph.D.
recipients and currently professors at prestigious academic universities, one
can really believe what they are writing.
Jill K. Maher Profile. Robert
Morris Faculty/Staff. Retrieved from
Janicki, T., Finn, S., Maher, J.,. Deciding to Give Online
to Cultural Nonprofits:
Affiliation, Attitudes, and
Demographics. Retrieved from
Dr. Kenneth C. Herbst Profile. Wake Forest University Faculty and Research.
Retrieved from http://business.wfu.edu/apps/facprofiles.cfm?id=herbstk
Nancy M. Childs Profile. St.
Joseph’s University Meet the Faculty. Retrieved from
http://www.sju.edu/about-sju/faculty-staff/nancy-m-childs-phd
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