Monday, October 28, 2013

Research Report_ Maher, Herbst, Childs, Finn_Miller

Published in the Journal of Advertising research, the article, Racial Stereotypes in Children’s Television commercials, examined the research about ethnic actors or actresses in commercials and what, if any, effect it had on the children who watched the commercials. More specifically, the article took a look at ethnic misrepresentation in commercials—ethnic groups are underrepresented in commercials compared to Caucasians.
            The article was written in collaboration by four different professors from three universities; Jill K. Maher and Seth Finn from Robert Morris University, Kenneth C. Herbst from Wake Forest University, and Nancy M. Childs from Saint Joseph’s University.
            Jill K. Maher received her Bachelor of Science in Business Administration and Marketing from Slippery Rock University in 1990, her Master of Business Administration from Ashland University in 1994, and her Ph.D. in Marketing from Kent State University in 1999. Maher became an Assistant Professor of Marketing at Robert Morris University in 2001and is now a full professor of marketing in the school of business. Her research is primarily focused on advertising directed at children and gender and ethnic biases in children’s commercials.
            Seth Finn is a professor of Communications in the school of communication and Information systems at Robert Morris University. His research focuses on technology use by NPO’s (Non-profit organizations) and laptop and wireless innovations on college campuses. Finn Received his Ph.D. from Stanford University.
            Kenneth C. Herbst is an Associate Professor of Marketing in the school of Business at Wake Forest University. He earned his B.A. from Wake Forest and received his Masters and Ph.D. from The University of North Carolina at Chapel Hill. His research interests include Obesity and unhealthy food consumption, supermarket retailing and merchandising, food marketing, trust effects in Advertising, and the effects of affect and cognition on decisions. Herbst also focuses on teaching the principles of marketing and marketing research.
            Nancy M. Childs is a professor of Food Marketing and International Business at Saint Joseph’s university. She received her BS from Duke University, her Masters from California Institute of Technology, and her Ph.D. from Century University. Her research focuses on food labels, and the obesity challenge of marketing to children. She is an active food policy participant for NAS (National Academy of Sciences), USDA (United States Department of Agriculture), FDA (Food and Drug Administration), and the White House.
            Three of the four authors main research focuses are at least somewhat related to marketing towards children. Given their backgrounds of all being Ph.D. recipients and currently professors at prestigious academic universities, one can really believe what they are writing.

Jill K. Maher Profile. Robert Morris Faculty/Staff. Retrieved from
Janicki, T., Finn, S., Maher, J.,. Deciding to Give Online to Cultural Nonprofits:
Affiliation, Attitudes, and Demographics. Retrieved from
Dr. Kenneth C. Herbst Profile. Wake Forest University Faculty and Research.
Nancy M. Childs Profile. St. Joseph’s University Meet the Faculty. Retrieved from

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