My VALS primary categorization was experiencer and my
secondary categorization was innovator. I definitely think that experiencer
suits me better. Experiencers are described as young, enthusiastic, and
impulsive consumers, which I would say fits me quite well. Experiencers are
also described as “seeking variety and excitement, savoring the new, the
offbeat, and the risky”. I wouldn’t say that I’m constantly seeking variety and
excitement, as I do prefer a fairly consistent schedule and laid back quality
to my life. However, I do think I’m drawn to things that are “new, offbeat, and
risky”, mostly in areas like fashion, music, or consumer products. For example,
I bought my Blackberry z10 shortly after it came out, in the midst a huge
Apple/iPhone hype. Experiencers are said to find outlets for their energy in
exercise, sports, and outdoor recreation, but I think my outlets are in other
places. I exert my energy by expressing myself through the way I dress, my
schoolwork, and by whom I choose to spend my time with. VALS also states that
experiencers spend a “comparatively high proportion of their income on fashion,
entertainment, and socializing”, which is definitely true for me. I undoubtedly
spend more money on clothes, shoes, and accessories than anything else. Included
in the list of experiencers’ favorite things is redbull, which I love; the fact
that any person or company could pinpoint what type of drink a person likes
from only a vague set of questions is actually pretty crazy. Overall, VALS was
on point with their categorization of me.
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