My VALS primary categorization was experiencer and my
secondary categorization was achiever. Young, enthusiastic, and impulsive are
all words that describe an Experiencer. The survey describes Experiencers as “quickly become enthusiastic
about new possibilities” which is an accurate assessment of
how I feel about new opportunities when they are presented. VALS also describes
Experiences as being young, enthusiastic, and impulsive consumers. The first
two words can be used to illustrate my attributes, but I am far from an
impulsive consumer. I am very thrifty and think through all my purchase, so I
would have to disagree with this assertion. To elaborate on the types of
consumer VALS describes Experiences as being, they are supposed to be “avid
consumers and spend a comparatively high proportion of their income on fashion,
entertainment, and socializing.” This is inaccurate as it pertains to me except
for socializing. To me, clothing and entertainment are not very important
things for me to spend my money on, but I do spend money on socialization.
My
secondary description was being an Achiever. Achievers are “motivated by the
desire for achievement…have goal-oriented lifestyles and a deep commitment to
career and family. This is an absolutely perfect depiction of the person I am.
My family and I are extremely close, and I am very much goal oriented with the
idea of getting to a certain place in my career. Achievers are often “interested
in a variety of time-saving devices” according to VALS. This is also a very accurate portrayal of how I live my life. I look for anyway to save time because I am
always busy and on the go.
Overall, I think this VALS assessment was pretty
truthful as to the type of person I am. I think I fit the achiever description
more than an Experiencer, but both are accurate.
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