Dodge
Ram, Field & Stream, and
Budweiser are among the things most favorable to a “Maker”. According to the
VALS Survey, I am primarily a “Maker” with “Experiencer” Resources. Before
taking this survey, I would not have expected to have fallen under the
self-expression personality type by scanning over the three options (Ideals,
Achievement, and Self-Expression). After completing the survey and finding out
I actually do fit under this category, I read the description and found that I
am very similar to the hands-on, self-sufficient, practical character type
mentioned.
Looking
first at the Primary Motivation to my consumption decisions, according to the
VALS Survey, I see many similarities to my outlook. The site claims that I, “Live
within a traditional context of family, practical work, and physical
recreation.” This accurately reflects the majority of my life. I spend most of
my time working or performing physical activities, and time spent outside of
those two things is minimal, unless I am around family. My only criticism of
this categorization is that it subtly hints that “Makers” are close-minded and
set on their ways. I would disagree with this underlying assumption in relation
to my life, because I enjoy a wide variety of things, whether or not I spend a
lot of time on them.
My
Secondary Motivation, or Resource, is that I am an “Experiencer”. The Survey
states that I am young, enthusiastic, and impulsive, and spend a lot of time
exercising, outdoors, or with friends. This is less true than my Primary
Motivation, but still a little reflective of my outlook. I do tend to make
impulsive purchases, but these purchases tend to be more practical to my
hobbies and necessities than this description makes it sound. I also, as stated
under “Maker”, prefer to buy value over luxury. This description suggests,
however, and impulse to buy high fashion and entertainment, which is seldom true
of my consumption habits.
All in
all, the Survey successfully summarized my outlook on society and consumption,
primarily in the “Maker” description of my character traits.
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