Discussion questions for Advertising
1. Rushkoff claims that advertising is in an 'identity crisis', why do you think this is catching up with them now and what do you think are some of the most promising tactics they are using to try to re-invent the business?
2. Throughout time, advertising become a very calculated and scientific process. Do you think the psychological scientific outlook is still beneficial to them today or should they resort back to a more simplistic form of advertising?
3. Chapter 5 talks about the cynical approach that the public have on advertisements today, do you think that you personally have a cynical approach when viewing ads? Why or why not?
4. Towards the end of the chapter, Rushkoff talks a lot about the newer, alternative ways different companies have been trying to reach this inconsistent, unidentifiable up and coming generation. One way he describes is using a sort of reverse psychology. Do you think reverse psychology is still relevant today or has our generation become too aware/skeptical and able to read through that as well?